Expertise

What I've Mastered

A full breakdown of the marketing discipline I've built — from fundamentals and measurement to platform execution, creative, lifecycle marketing, and advanced analytics.

1Foundations2Measurement & Data Infrastructure3Audience & Targeting4Platform Mastery5Creative6Optimization & Post-Click7Lifecycle, Owned Channels & Automation8Advanced Measurement & Strategy9Meta-Skills / Professional
Phase 1

Foundations

1Marketing & Business Fundamentals
2Consumer Psychology & Buyer Behavior
3Funnel & Customer Journey Mapping
4Offer, Positioning & Value Proposition
5Metrics & Unit Economics (CAC, LTV, ROAS, MER, AOV, payback, contribution margin)
6Media Math & Budgeting Fundamentals
Phase 2

Measurement & Data Infrastructure

7Tracking Fundamentals (pixels, events, params)
8Google Tag Manager & Server-Side Tagging
9GA4 & Analytics Platforms
10Conversion APIs / Server-Side Tracking (CAPI)
11Attribution Models & Windows
12Privacy, Consent & Compliance (GDPR, ATT, Consent Mode v2)
13First-Party Data & CDPs
Phase 3

Audience & Targeting

14Audience Research & Segmentation
15Targeting Strategy (interest, behavioral, contextual, lookalike, custom)
16Customer Data & List Building
17Retargeting & Lifecycle Intersection
Phase 4

Platform Mastery

18Google Search Ads
19Performance Max & Shopping (Merchant Center, feeds)
20Google Demand Gen & Display
21YouTube Ads
22Meta Ads (FB / IG)
23TikTok Ads
24LinkedIn Ads
25Pinterest Ads
26X (Twitter) Ads
27Reddit Ads
28Snapchat / Quora / Other Social
29CTV & Streaming (JioHotstar, Hulu, etc.)
30Programmatic & DSPs (DV360, Trade Desk)
31Retail Media (Amazon, Flipkart, etc.)
32App Marketing (UAC, ASA, MMPs)
33AI-Native & Emerging Platforms (ChatGPT, Perplexity, etc.)
Phase 5

Creative

34Creative Strategy & Frameworks (hooks, angles)
35Ad Copywriting & Messaging
36Creative Production & UGC Pipeline
37Creative Testing Systems
Phase 6

Optimization & Post-Click

38Landing Pages & CRO
39Bidding, Budgets & Automation (Smart Bidding logic)
40Testing & Experimentation Methodology
41Scaling Frameworks
Phase 7

Lifecycle, Owned Channels & Automation

42Email Marketing (deliverability, ESPs, campaigns vs flows)
43SMS & WhatsApp Marketing (compliance, RCS, conversational commerce)
44Push Notifications & In-App Messaging
45Marketing Automation & Journey Design (triggers, drip logic, behavioral flows)
46CRM, Retention & LTV Expansion (cohorts, churn, winback, loyalty)
47Referral & Affiliate Marketing
48Paid ↔ Owned Integration (suppression, audience sync, retention-fed lookalikes)
Phase 8

Advanced Measurement & Strategy

49Incrementality Testing
50Marketing Mix Modeling (MMM)
51Full-Funnel & Media Planning
52Data Analysis & SQL
53Dashboarding & BI (Looker Studio, etc.)
Phase 9

Meta-Skills / Professional

54AI & Automation for Marketers (scripts, APIs, n8n/Zapier, bulk ops)
55Client, Stakeholder & Reporting
56Account Ops & Hygiene (naming, structure, QA)
57Competitive Intelligence
58Staying Current & Testing Culture

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